1. A heavy ..... was imposed on the company because it broke the contract. a) sum; b) incentive; c) penalty. 2. ..... is a business system in which a company sells an individual the right to operate a business using its brand name and reputation. a) retailing; b) franchising; c) wholesaling. 3. Our team is carrying out the research to determine the best way to ..... employees. a) suit; b) motivate; c) rationalize. 4. We are planning to invest a great sum of money in sponsorship in order to improve our firm’s ..... . a) image and reputation; b) financial position; c) accounts. 5. When two or more people want to start a business together they can set up a ..... . a) corporation; b) concern; c) partnership. 6. The credit ..... which they suggested can’t be accepted. They seem too tough. a) terms; b) conditions; c) loans. 7. We decided to carry out a market research to discover what ..... people had of our product. a) confidence; b) perception; c) manage. 8. To share responsibilities to let others take decisions. a) lead; b) delegate; c) manage. 9. Big companies can’t rely exclusively on their ..... markets. They have to become more international in their outlook if they want to survive. a) consumer; b) competitive; c) domestic. 10. ..... is the business of selling goods in large quantities and usually at low prices. a) retailing; b) wholesaling; c) franchising.