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    Рефераты, курсовые, дипломные по английскому языку скачать [170]
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    My working day

    On week days I usually get up nearly seven o'clock. I do not like to get up early, but I have to, because I have a lot of work to do during the day.

    I do my morning exercises, make my bed, wash my-self, dress and go to the kitchen to have breakfast. My mother usually prepares breakfast for me, but sometimes I do it myself. I do not like big breakfasts, I prefer a cup of coffee and a sandwich.

    Рефераты, курсовые, дипломные по английскому языку скачать | Просмотров: 6502 | Добавил: f531 | Дата: 29.07.2009 | Комментарии (0)

    Advertising in our Life

    Essay

    It is impossible to imagine our television, newspapers, radio, Internet and even streets without advertisements. Nowadays advertising plays an important role in modern life and in the life of every person. We can’t imagine our life without advertising because every day we hear or see advertising, we try to find information we need in hundreds of advertisements. Even when we go for a walk or just shopping we see a lot of different advertisements in the streets. I think that "Advertising” is a very interesting topic, because in the XXI century every minute of our life is connected with advertising. It is hard to believe but the origins of advertising antedate the Christian era by many centuries. One of the first known methods of advertising was outdoor display, usually an eye-catching sign painted on the wall of a building. From this unsophisticated beginnings in ancient times advertising has turned into a worldwide industry.

    The word "advertising” comes from the French word "reclame". Advertising if to speak a simple language, serves to notify in various ways (sometimes all available) the new goods or services and their consumer properties, and is directed to the potential consumer, paid by the sponsor and serves for promotion of its production and ideas. Advertising is a part of communication activity of a firm, alongside with publicity and stimulation of selling. Advertising unessentially imposes the goods on the buyer. Sometimes it simply forces to recollect the last concrete mark or the name of the goods or service when the customer makes the choice. At the beginning the consumer decides to choose from what, and already then what mark to prefer, on the basis of the representation about it, a stereotype or a developed image of concrete mark of the goods or service. There are a lot of definitions of the word "advertising”. For example, advertising is collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified – advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, internet and other communication media in the course of a single advertising campaign. In the US alone in the late 1980s approximately $120 billion was spent in a single year on advertising to influence the purchase of commodities and services.


    Family relations

    The family plays a very important role in everybody’s life. Labour achievements, mood and what is called happiness depend on family relations. When young people marry, they sometimes think that happiness in their marriage will be created by somebody else, not by themselves. They are mistaken.

    To create a happy marriage is their own duty. Both husband and wife must create their happiness together. A happy marriage does not mean that husband and wife must have similar characters but the ability to understand each other. It’s really very difficult to keep up a marriage without mutual understanding. When a family is happy, it means that all the members of the family trust each other, tell each other about their joys and sorrows.


    The British people

    The 4 parts of the UK represent 4 nations, which are distinct from each other in almost every aspect of life. They are different racially. The people of Ireland, Wales and Scotland belonged to the Celtic race. Those in England and Scotland were mainly of Germanic origin.

    This difference was reflected in the languages they spoke, in their different economic, social and legal systems. England has always played the most important role in the history of the British Isles. That is why foreigners usually call all British people English. The English are mainly Anglo-Saxon in origin.


    Mass media

    - What is the role of mass media in the life of contemporary society?

    - The role of mass media in the life of the present society is difficult to overestimate. They have become a daily and essential necessity with contemporary men. Mass media report about various aspects of life, form and affect public opinion.

    - What is implied under the term "mass media"?

    - Mass media comprise press, radio, TV and the Internet. In this or that form mass media come into every home. To understand the meaning of mass media for the people it is necessary to consider their every aspect separately.

    - What do you know about the Internet?

    - The Internet was created in 1983. Since that time it has grown beyond its largely academic origin into an increasingly commercial and popular medium. The Internet connects many computer net works. It is based on a common addressing system and communications protocol called TCP/IP (Transmission Control Protocol/Internet Protocol). By the mid-1990s the Internet connected millions of computers throughout the world. Many commercial computer network and data services also provided at least indirect connection to the Internet. The World Wide Web, which enables simple and intuitive navigation of Internet sites through a graphical interface, expanded during the 1990s to become the most important component of the Internet.


    London

    London is one of the largest cities in the world. More then 10mln people live in London and its suburbs. London is a city of striking contrasts. Here one can come across the past and the present, the old and the modern, live side by side in mutual tolerance and respect.

    In London, one can see architecture of different centuries and styles. It is inseparably connected with the history of the city. The Romans, the Saxons and the Danes settled here in turn, after them came the Normans, and brought the French civilisation. London survived the Plague and the Great Fire, which followed in 1666. During the Fire all wooden houses were smashed to the ground and a New London, London of stone with bigger houses and wider streets was built. During the World War II, many buildings of great historic value lay in ruins and today the face of London is changed.

    Traditionally London is divided into several parts: the City, Westminster, the West End and the East End.

    The city first started in the place, which is known as the City. It is the Heart of London, it’s commercial and business centre. It occupies a territory of a square mile. During a day, it is full of people, nearly half a million people work there.

    The West End is the richest part of the city with its beautiful avenues, parks and gardens, grandhotels, theatres and fashionable shops. It is a symbol of wealth and luxury.

    While the City is the money of London and the West End is the good of London, the East End is the hands of London, that built the banks of the City and beautiful mansions and hotels of the West End. It is a district, inhabited by the workers. There are many factories and the Port of London there.


     Idioms.

    Idioms involve collocation of a special kind. Consider, for instance, kick the bucket, fly off the handle, spill the beans, red herring. For here we not only have the collocation of kick and the bucket, but also the fact that the meaning of the resultant combination is opaque - it is not related to the meaning of the individual words, but is sometimes (though not always) nearer to the meaning of a single word (thus kick the bucket equals die).

    Even where an idiom is semantically like a single word it does not function like one. Thus we will not have a past tense * kick-the-bucketed. Instead, it functions to some degree as a normal sequence of grammatical words, so that the past tense form is kicked the bucket. But there are a great number of grammatical restrictions. A large number of idioms contain a verb and a noun, but although the verb may be placed in the past tense, the number of the noun can never be changed. We have spilled the beans, but not * spill the bean and equally there is no *fly off the handles, *kick the buckets, *put on good faces, *blow one's tops, etc. Similarly, with red herring the noun may be plural, but the adjective cannot be comparative (the -er form). Thus we find red herrings but not *redder herring.


    HISTORY OF BASKETBALL

     

    Introduction

     

    Basketball is an extremely popular all around the world. The object is to put a ball through a hoop, or basket, and thus score more points than the opposing team. Teams comprise of ten players, with a maximum of five on court at any one time. Substitutions are unlimited during the course of the game. Although basketball can be played outdoors, it was invented to serve as an exciting indoor exercise for the winter months in a northern climate. It quickly became a spectator sport, however, and now attracts large audiences to gymnasiums and arenas, especially in the United States, South America, and Europe.

     

    The sport is played on the amateur level by schools, colleges, other groups, and, since 1936 by national teams in the Olympic Games. It also is played by professional athletes, notably in the United States and Europe.

     

    The foremost American championships contended for are those of the National Basketball Association (NBA) for professionals, the National Collegiate Athletic Association (NCAA) for colleges. Britain has National Associations for each country and the English Basketball Association (EBBA) runs amateur national competitions, the National Basketball League (NBL) is run by Basketball League Ltd for professionals. International competion is organised by the Federation of International Basketball (FIBA).

     


    Love means different things to different people

     

     

    It’s a truth universally acknowledged that "it takes all sorts to make a world”, which means that all people are unique in their own way. What is more, we ,as individuals, tend to have our own opinions about everything…Fashion, lifestyles, scientific concepts are constantly changing due to people’s desire to express their opinions. The same goes for universal things like truth, friendship, hate, loyalty and, of course, love.

    The subject of love is one that has inspired poets, writers, those lucky in love and those who have been passed over by Cupid…Love has been defined as wise, silly, profound, bitter, funny…It seems as if each and one of us has a different understanding of love, or at least the attitude to love varies greatly from person to person.. It may be a surprising revelation to some of us, because love has traditionally been considered to be something that unites people( at least that’s what I’ve been taught).And yet, there’s no use denying the fact that love has as many definitions as there are human beings on this planet. And it doesn’t necessarily mean that love no longer unites people. It just means that love has different dimensions, different sides that reflect our understanding of life.


    Fast Food of  America

    Have you ever enjoyed a hamburger, sitting on a lawn? May be you're against all these hot dogs and cheeseburgers, because it's a junk food. Anyway, it is always interesting to find out something about the origin and history of such trifles, which make our life more comfortable. They really make life more pleasant, especially outdoors, don't they?

    Pop-Corn

    It’s impossible to imagine American take-away food or snacks without popcorn. Clear as a day, it is made from corn. But what about the first part of the word "pop”. Actually, when you put a kernel of corn on a fire, the water inside makes the corn explode. This makes a "pop” noise. That is why we call it popcorn. It’s an interesting thing to know that not all corn pops. A seed of corn must contain 14% water in it. Other kinds of corn have less waters and do not pop. The American Indians, who popped corn a long time ago, knew that special sort. They introduced corn to the first settlers. In 1620 when Pilgrims had a Thanksgiving dinner they invited the Indians, who brought popcorn with them. Since that time Americans continued to pop corn at home. But in 1945 a new machine was invented that changed the history of the product.  The electric machine enabled to pop corn outside the home. And soon movies started selling popcorn to make more money. The famous American habit of eating popcorn at the movies is well-known. Many people like to put salt or melted butter in their popcorn, some preper to have it without. Either way Americans love their popcorn.


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